Trip planners, today, are one of the most popular applications on social media. Sites like Facebook allow people to form groups and share travel plans. Travel social media involves the using of these sites to convert visitors into prospective buyers. Hoteliers and travel suppliers don’t only use travel websites but have also started to use social networking sites to their advantage by gauging what most users think of them. It becomes necessary for them to seed the basic listing information required to attract users into finding out more about them. All information like rates, web address, phone numbers, hours that are available online needs to be updated regularly, be accurate and checked for duplicated or outdated information. Care should be taken to ensure that all sites give the best working description of the brand.Maintaining a brand that lends its image to social networking sites makes it easier for the industry to develop a strategy that effectively promotes the brand across a wide population. Travel is one such industry which is constantly evolving to accommodate social networking sites and other web media as advertising space.
A travel supplier, when handling travel social media, has to deal well with negative reviews and have objective viewed brand loyalists publicizing their reviews online. They have to constantly strive to meet every need of the guests and even exceed their expectations. They have to take criticism seriously if they want to excel in travel social media. It is important that they learn how to handle …READ MORE